Tuesday, April 20, 2010
NEW YORK CITY, NY - Delighted MSNBC executives celebrated as talker Keith Olbermann's Countdown show outdrew a video camera showing images of the Iceland volcano. "Viewers wanted something hotter and that was Keith," crowed MSNBC assistant VP David Tinnear. The volcano video is being aired on rival CNN. Still smarting from a recent beat-down at the hands of the Circus News Channel, CNN has been described by insiders as 'free-falling' as they scramble for shrinking audience share. Said one anonymous source, "At this point, putting up a volcano 24/7 wasn't hurting us. In fact, we picked up Lava Soap as an advertiser. Hopefully, viewers will return to CNN now that we're willing to try anything." As for MSNBC, Tinnear says they may expand Countdown to 4 hours a night, Monday through Friday. "You reinforce success. Clearly, people are choosing Keith over other non-Fox cable options."