Paramount Plans 2011 Release for 'Etch-a-Sketch'

HOLLYWOOD, CA - Citing the need for a marketing-ready tentpole, Paramount has announced pre-production on a film starring the toy, Etch-a-Sketch. "You saw Transformers, right?" said Paramount marketing vp Fred Matasca. "Well, Etch-a-Sketch will be just like it except, instead of robots turning into machines, there's an Etch-a-Sketch that draws grainy stuff." The studio has high hopes for the Ohio Art Company game-turned movie star, planning a TV series and an animated kids' show. "We're seeing Etch-a-Sketch as a brain-with-attitude, capable of solving problems by drawing grainy stuff," said Matasca. "That's all we have as the script has only been rewritten twenty-eight times and we're not comfortable until around eighty or ninety passes. That way you're certain of hammering out the best, freshest ideas." There is talk that Roman Polanski may be asked to direct. "We hope he's available," said Matasca. "He could really bring something to Etch-a-Sketch." (Photo: societalsickness.wordpress.com)